Customer Intelligence

Overview

The Customer Intelligence section is a powerful tool designed to help merchants gain deeper insights into their customers' preferences and behaviors. Available on both the Customer page and the Orders page within the Shopify platform, this feature enables the generation of customer-specific tags through a series of targeted questions. These tags serve as actionable insights that help merchants tailor their strategies and provide personalized experiences to their customers. 🚀

In addition to Shopify, the Customer Intelligence survey is seamlessly integrated into Gorgias context, ensuring consistency in customer evaluation across platforms. To complement this, a transactional analysis system has been developed to further characterize customer behavior, providing a comprehensive understanding of purchasing patterns and trends.

Benefits of Customer Intelligence

Improved Customer Understanding
By answering surveys, merchants gain valuable insights into customer preferences and behaviors, enabling them to build more accurate profiles.
Enhanced Personalization
The tags generated through this system can be used to create targeted campaigns, personalized offers, and tailored communications.
Automation and Efficiency
Customer tags can be utilized to define rules and automate certain store actions, reducing manual effort and enhancing operational efficiency.
Cross-Platform Consistency
With the integration of Gorgias, merchants can maintain a unified view of customer intelligence across platforms, ensuring all teams have access to the same data.
Behavioral Analysis
The transactional analysis feature provides a data-driven approach to understanding purchasing behavior, enabling merchants to identify trends and optimize their strategies accordingly.

By leveraging the Customer Intelligence section, merchants can make data-backed decisions that enhance customer satisfaction, drive sales, improve security, and create a more streamlined shopping experience.

How It Looks

Below are examples of how the Customer Intelligence survey is displayed within the Shopify app and the Gorgias app:

In the Shopify App

This is the Customer Intelligence survey as it appears on the Customer page in Shopify. It allows you to answer questions and generate tags to profile customer behavior.

In the Gorgias App

This is how the survey is integrated within the Gorgias context, providing seamless access to customer evaluation tools across platforms.